Public distrust of corporations, along with increased regulation and demand for transparency, has heightened the need for organizations to invest in corporate reputation management. Corporate reputation and trust belong to the company’s most important assets, and must be handled carefully.
Managing reputation in this environment requires companies to respond adeptly to a litany of potentially dangerous issues and disruptions while staying focused on their growth and market goals. By identifying company assets and weaknesses, chilichoc helps corporations uncover, define, exemplify and amplify their authentic identity in ways that resonate with stakeholders and inspire support of their business mission.
Reputation is experience and identity. Defined by trust or distrust.